Rubicon Point
 

The difference between
Public Relations and
Reputation Management

1

PR is measured in media exposure.
Reputation Management is measured in improved performance.

2

PR is focussed on damage control.
Reputation Management is focussed on damage prevention and brand rehabilitation.

3

PR is about "spin".
Reputation Management is about substance.

You need Corporate Reputation Management if ...

>

You have a great company, but people who matter have never heard of you

>

Your competitors are not as good, but have a higher market share than you

>

Your industry sector is under threat through no fault of yours

>

Your customer base is under threat from more aggressive competitors

>

Your staff lack a clear focus on the values you stand for and how to project them to customers

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